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Every person coming to OKCupid has the opportunity to answer thousands of questions about what’s important to her and her prospective mate.The site runs the answers through some calculations to determine a match percentage for any given couple and then shows it to them. Rudder, who lives in the Williamsburg neighborhood of Brooklyn, is married and has never been on an online date.Accompanied by a slideshow, he brought up a chart Both charts are reprinted here from the book “ DATACLYSM: Who We Are When We Think No One’s Looking” by Christian Rudder. Published by Crown, a division of Random House LLC, a Penguin Random House Company." of how straight women rate the men on OKCupid based on their age.These days, this kind of data-as-PR strategy is commonplace for startups.After the recent earthquake in Napa, Jawbone, which makes a fitness tracker, showed how the earthquake disturbed users’ sleep.“Often the deeper you go with it, or the more time you spend with these things, the more you see folk wisdom, or the shit everybody knows, confirmed with numbers.” When Rudder highlights the differences in profile verbiage for those who like gentle or rough sex, it’s a voyeuristic peek into something you can’t even overhear at brunch.When he notes that a person who likes beer is more likely to want to sleep with somebody on a first date, it’s an intriguing question about our own personal correlations and causations.

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In late July, he wrote a post titled “We Experiment On Human Beings!He co-founded the site in 2003, but he stayed out of the business for several years while touring with his rock band, Bishop Allen.In 2009, OKCupid’s cofounders called Rudder home to try to bring more users to the site by writing about its inner workings and its millions of members.In the back corner of the room, Christian Rudder sat by himself at the bar, nursing Stephen King’s “It.” Rudder, the 39-year-old president and co-founder of the online dating site OKCupid, had come to deliver a distilled version of what he’s been working on for the last five years.In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.

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